A2P Voice Monetization
In the pursuit of cost-effective alternatives, enterprises are turning to Over-The-Top (OTT) solutions that have introduced flash call (A2P Voice) authentication, often supported by major aggregators and Communication Platform as a Service (CPaaS) players.
Unlocking A2P Messaging Monetization Potential
The surge in A2P SMS usage, driven by new messaging traffic types such as transaction confirmations, authentication, one-time passwords, notifications, and alerts, has become a pivotal means for governments, health authorities, agencies, and businesses to engage in time-critical and interactive communications with end users on a global scale. Despite the accelerated global growth in A2P SMS messaging, mobile operators are yet to capitalize on its potential to convert into significant revenues fully.
The burgeoning A2P SMS segment stands as one of the most substantial revenue opportunities for MNOs. Seize this market trend and adapt to changing consumer patterns by monetizing your A2P SMS traffic. But what exactly are monetization projects?
Monetization projects involve collaborative initiatives at every stage of the process, focusing on leveraging cutting-edge technology and machine learning. These initiatives aim to increase revenues by growing monetizable A2P volumes, eliminating network bypass, optimizing commercial rates, implementing innovative pricing models, and concurrently reducing OPEX associated with sim-boxes sending off-net traffic.
Our system safeguards against well-known fraudulent activities, such as the observed 43% of traffic using grey routes since 2020, effectively countering emerging threats like the artificial generation of traffic. Furthermore, it empowers top-tier commercial strategies, including the implementation of use-case pricing.
By adopting these initiatives, MNOs can tap into expert knowledge and global and local best practices, capturing revenue potential that is currently lost.
Ultranet’s Solution for Monetizing A2P SMS Traffic
Ultranet offers a comprehensive solution empowering both MNOs and MVNOs to monetize international A2P SMS traffic through a unified engagement model.